Welcome to the Industry page of the Blog! Here you will find posts related to the sport management industry. These posts are typical applied or practical in nature and discuss opportunities for students with industry, innovative partnerships, or creative projects with industry partners. If you are interested in submitting a blog about an industry partnership, please contact Jillian McNiff.


From the Classroom to the Super Bowl Experience: Placement with a Purpose

By: Mr. Bennett MerriamEvent Workforce Group
Mr. Merriam discusses how his company, Event Workforce Group, can provide a streamlined service for managing student experiential learning. Read more to find out how they can help place your students for Super Bowl LII.

My Cool Sports Blog

By: Mr. Brett Fuller, My Cool Sports Job
Mr. Fuller created a blog to give back to students. His blog features stories about industry professional written for students to learn more about the industry.

Branding Matters

By: Jason W. Lee & Elizabeth A. Gregg, University of North Florida

Drs. Lee and Gregg discussed the Journal of Collegiate Athletic’s special issue that was intended to introduce a forum for the academic examination of higher education and high school institution brands, including visual identity and other related marketing components associated with school-sponsored athletics.

How Safe Are Parking Lots?

By: Gil Fried, Professor, University of New Haven

Dr. Fried reviews the safety concerns of parking lots for sporting events.

What makes a successful golf management university program?

By: Matthew Walker, Texas A&M University

Dr. Walker discusses a research partnership with the PGA to evaluate the Golf Management University landscape and formally identify and compare the characteristics of high and low performing GMU Programs.